Client Liaison

The preliminary stages of the event management process are addressed in conjunction with the client. This 'client liaison' phase encompasses key issues such as the event's strategic aims and objectives. Some of these key areas are explored below.

Event Objectives

What is the rationale behind the event?

• New launches
• Dissemination/Update
• Debate issues/Obtain feedback
• Support stakeholders
• Provide networking opportunities
• Recognise achievement
• Consultations
• Maintain brand image
• Facilitate trade
• Deliver training
• Demonstrate good practice
• Maintain and develop stakeholder relationships
• Satisfy existing customers
• Obtain new customers

Speaker Profile

Where will the speaker be sourced from?

• Customers
• Partners
• Clients
• Guest speakers
• Internal staff

What attributes will you look for in a speaker?

• Knowledgeable
• Relevant
• Field specialist
• Experienced
• Interesting
• Current thinking
• Inspiring
• Charismatic

Event Format

What format will the event take?

• Short taster sessions
• Demonstrations
• Q&A session
• Exhibition
• Gala dinner
• Awards Ceremony
• Roadshows
• Seminars
• Conference
• Social/ Cultural Activities
• Focus groups