Client Liaison

The preliminary stages of the event management process are addressed in conjunction with the client. This 'client liaison' phase encompasses key issues such as the event's strategic aims and objectives. Some of these key areas are explored below at the initial meetings and used to develop the project plan for the event.

Event Objectives
What is the rationale behind the event?

New launches
Dissemination/Update
Debate issues/Obtain feedback
Support stakeholders
Provide networking opportunities
Recognise achievement
Consultations
Maintain brand image
Facilitate trade
Deliver training
Demonstrate good practice
Maintain and develop stakeholder relationships
Satisfy existing customers
Obtain new customers

 

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