Think Different Events

Business Event analysis

By considering and answering the questions below, we hope that it will offer a platform to work with clients and develop an events strategy to support their medium to long term objectives.


  • Why does an organisation wish to hold an event?
  • How would an event, or series of events, fit in with its marketing and communication strategy?
  • What are the core business development objectives of the company and why would an event help achieve these? e.g. Raise company profile, become a recognised authority in the sector, develop new business, expand services to existing client base, etc.


  • Who is the target audience for the event? Existing clients, potential clients, suppliers, business partners, network of contacts, etc.
  • What is the size of the current invite list(s)
  • Does the company have an identikit audience profile, i.e. specific and targeted, or is it open to all?
  • Are there business partners that would be a good fit to provide a collaborative proposition benefitting all the intended audience profiles?
  • What size of audience would be seen as a successful platform to build upon?


What will the event structure look like?

  • Short pesentations?
  • Open facilitated networking?
  • One to one or one to many discussions?
  • Workshops?, etc.

The what will determine the Why for the audience? Why will the audience wish to attend the event? What will they be able to take away with them?

  • Greater knowledge and understanding of topical issues?
  • Clearer understanding of services available from partners?
  • New business contacts?
  • Samples / Evidence of products and services available from host(s)


  • When the event takes place will depend on the Who, What and Why questions above.
  • The target audience may be more open to attendance at particular points of the day depending on What is being offered, Who else will be in attendance and Why it is important for them to attend and learn more.


  • This will be determined by the perception the partners wish to achieve, the size of audience, audience profile, the structure of the event, travel arrangements, venue availability, etc.


The core costs of the event are as follows:

  • Event management fees
  • Production costs  - Venue Hire, Catering, AV, Print, etc.

Working in partnership with other companies, reduces the financial burden and increases the target audience dataset providing the confidence that the event will succeed.





The Business Journey

Tuesday 26, August 2014, 08:00 - 10:30
29 Royal Exchange Square, Glasgow G1 3AJ

Business Banter

Thursday 26, August 2010,
Since then
Every Thursday 08:00-10:00 - Martha's St. Vincent Street
Every Friday 09:00-11:00 - Paperino's Byres Road

Our next event could be yours

Thursday 25, December 2014,

Programme timetable to be decided

Venue found to meet client requirements

CMR Group

Friday 12, September 2014, 12.00 - 17.30
Dissington Hall


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About Us

We are an events management company who can handle all the logistical elements of bringing all kinds of events together, leaving our client with the time and space to continue with their own work.

And yes, we like to think different.

Contact Us

Address Station House,
Suite 2.3
30-34 St Enoch Square,
G1 4DF
Telephone 0141 221 7423